Cleveland Chiropractic x CAGM
Google Ads Strategy, Social Media Management, Client Portal Overview
Your Digital Growth Partner
Brisbane digital marketing agency. Custom technology, performance marketing, and measurable growth for local businesses since late 2021.
ðŊPerformance Marketing
Google Ads, Meta Ads, SEO, email marketing. Data-driven campaigns that deliver measurable ROI for local health and wellness businesses.
ðŧCustom Technology
Client Portal, AI assistant (Friday), content calendar, automated reporting. Built in-house, not outsourced templates.
ðEducation (Academy)
Courses, free tools, 27+ blog articles. We teach what we do so you understand the strategy behind every decision.
Your Client Portal
One login. Every project. Real-time visibility across everything we manage for you.
ðDashboard
Personalised home screen. Project stages, performance snapshot, upcoming meetings, activity feed, AI-generated insights.
ðAnalytics + Reports
Real-time GA4, Search Console, Google Ads data. Interactive charts, trend lines, scheduled reports delivered to your inbox.
â Tasks + Approvals
See what CAGM is working on. Approve deliverables, track progress, undo actions. No email back and forth.
ðFiles + Drive
Upload brand assets, clinic photos, documents directly to your Google Drive folder. No more email attachments.
ðģBilling
View invoices, pay online, download PDFs. Full transparency on every dollar spent.
ðĪFriday AI
Built-in AI assistant. Ask questions about your campaigns, get instant answers. Available 24/7 inside your portal.
Cleveland Chiropractic Services
Suite 5, 111 Queen St, Cleveland QLD 4163. Serving the Redlands Coast community with hands-on, evidence-based care.
ðĶīChiropractic Adjustments
Spinal and joint adjustments to restore mobility, reduce pain, and improve function. Tailored treatment plans for each patient.
ðŠRemedial Massage
Targeted soft tissue therapy to relieve muscle tension, improve circulation, and support recovery between chiropractic visits.
ðĐšDry Needling
Precision trigger point therapy for chronic pain, muscle tightness, and referred pain patterns. Effective for neck, back, and shoulder conditions.
â―Sports Injury Rehabilitation
Return-to-play programs for athletes and active individuals. Injury assessment, treatment, and prevention strategies for all fitness levels.
The Cleveland Team
Experienced practitioners dedicated to helping the Redlands Coast community move better and live without pain.
ðĪRhys Dale
Chiropractor. Focused on evidence-based spinal care and helping patients achieve long-term results through personalised treatment plans.
ðĪJake Mead
Chiropractor. Substantial experience working with sports injuries and rehabilitation for active patients across the Redlands region.
ðĪRegina Fjelldal
Practitioner. Providing hands-on care with a focus on patient comfort, soft tissue therapy, and holistic wellbeing.
Google Ads Strategy
Phase 1: Foundation ($1,500/mo target)
High-Intent Search Ads
80%Target keywords: "chiropractor Cleveland QLD", "chiro near me Redlands", "back pain Cleveland", "sports physio Redlands". Capture patients actively searching for care. Expected CPC $3 to $8 for chiropractic terms.
Local Service Extensions
20%Location extensions, call extensions, and sitelinks to services pages. Make it easy to call or book directly from the search result.
Phase 2: Growth ($2,500+/mo target)
Expanded Keywords
65%Broaden to "remedial massage Cleveland", "dry needling Brisbane", "sports injury rehab Redlands". Add competitor brand terms and broader wellness queries.
Remarketing + Display
35%Retarget website visitors who did not book. Display ads across health and fitness websites in the Redlands area. Video ads featuring the clinic and team.
Social Media Management
Consistent, educational content that positions Cleveland Chiropractic as the trusted local authority on the Redlands Coast.
Content Pillars
- 1Educate (40%): Tips for posture, injury prevention, when to see a chiro, myth-busting. Builds trust and positions the team as experts.
- 2Showcase (25%): Clinic walkthroughs, treatment technique explainers, behind the scenes. Shows how the clinic operates, not patient stories.
- 3Connect (20%): Team introductions, community involvement, local sponsorships, patient milestones. Makes the clinic relatable.
- 4Convert (15%): Booking CTAs, new patient offers, seasonal promotions. Direct calls to action with clear next steps.
Posting Schedule
- â3 to 4 posts per week across Instagram and Facebook
- â1 Reel or short-form video per week (educational or team content)
- âMonthly content calendar reviewed and approved by the team
- âCommunity engagement: respond to comments, local page interaction
- âGoogle Business Profile posts weekly (improves local SEO)
- âStory content: polls, Q&A, behind the scenes (2 to 3 per week)
Local Search Visibility
46% of all Google searches have local intent. For health services, patients search "near me" first. Your Google Business Profile and local citations are critical.
Google Searches Are Local
Nearly half of all Google searches look for local businesses. Chiropractic patients search for providers within their suburb or postcode first.
Visit Within 24 Hours
Of people who search for a local business on mobile, 76% visit within a day. Being visible at the right moment converts searches into appointments.
AI Sessions End Clickless
Most people never visit a website after asking ChatGPT. If your clinic is not cited in AI answers, you miss an entirely new channel of patients.
Next Steps + Timeline
CAGM Will Do
- âSet up Cleveland Chiropractic portal account
- âAudit and optimise Google Business Profile
- âLaunch Google Ads campaigns (Phase 1)
- âBuild social media content calendar (Month 1)
- âSet up GA4 + Search Console tracking
- âConnect all reporting to your portal
- âSubmit local directory citations
- âCreate monthly performance reports
We Need From You
- !Portal login email address for each team member
- !Clinic photos (treatment rooms, reception, team headshots)
- !Google Ads budget confirmation
- !Social media account access (Instagram, Facebook)
- !Google Business Profile ownership or access
- !Approved service list and pricing for ads
- !Any current promotions or new patient offers
| When | What Happens |
|---|---|
| Week 1 | Portal access live, Google Business Profile audit, social accounts connected |
| Week 2 | Google Ads campaigns built and launched, first social content published |
| Week 3 to 4 | Ads optimised from initial data, content calendar Month 2 drafted, directory submissions complete |
| Month 2+ | Monthly reporting, ongoing ad optimisation, social content production, quarterly strategy review |
Let's Grow Cleveland Chiropractic
The Redlands Coast deserves a chiropractic clinic with a strong digital presence. The strategy is clear, the tools are ready. Let's get to work.