Cleveland Chiropractic Monthly Check-in
A look at March performance, the GEO content package we're delivering this month, and what's next for the Redlands Coast.
Your Google Ads Performance
Last 30 days on the increased daily budget. CTR of 7.5% puts this account in the top quartile for chiropractic practices nationally.
Total Ad Spend
Spent across search campaigns targeting patients actively searching for chiropractic care in the Redlands.
Clicks
People who clicked through to the Cleveland Chiropractic website from a Google search ad. CTR of 7.5% is well above industry average for health services.
Conversions
Tracked conversions at an average cost of $32.77 per conversion. Against a $120 initial consult, each conversion pays back the ad cost nearly four times over.
Website Traffic and Search
Every click from Google Ads lands on the clevelandchiropractic.com.au site. Here is what happens next.
Sessions
Unique website visits in the last 30 days. Up against March thanks to the ad budget increase and the resolution of Google Ads policy disapprovals.
Pages per Session
Visitors are reading multiple pages per visit, which signals the content is holding attention. The engagement rate is 65.6%, which is strong for a local service site.
Avg Search Position
Current average position in Google organic search. This is the number the GEO content package we are delivering this month is designed to move downward.
What We Are Delivering This Month
The complete one-month GEO programme agreed on 25 March. Every asset below is written, reviewed, and ready to push live on clevelandchiropractic.com.au.
🏠Homepage Rewrite
Fresh homepage copy built around your actual services, the Redlands suburbs you serve, and six citation-ready FAQ blocks targeted at Google AI Overview queries.
📝Headache Page Rebuild
The headache page has been rewritten around a clearer scope, a "when to see a GP first" section, and a process-focused framing that reads more authoritatively.
📚Three Pillar Blog Articles
Long-form, AI-citable articles averaging 2,000 words each. Topics chosen for search intent and brand authority across the Redlands.
🔗Schema + Structured Data
JSON-LD markup for Chiropractor, LocalBusiness, FAQPage, and Article schema types. This is what Google reads to feature you in rich search results.
🤖llms.txt File
A new AI-crawler standard file at the root of the site that tells ChatGPT, Perplexity, and Claude exactly what Cleveland Chiropractic is and how to cite you accurately.
📅30-Day Social Calendar
Three posts per week for four weeks with copy, captions, hashtag groups, and image briefs. Ready to schedule, no writing needed from the Cleveland team.
Three Pillar Articles
Each article is written for a high-intent search query, structured around clear Q&A blocks that AI search engines can extract and cite directly.
1How to choose a chiropractor in the Redlands
2,050 words. A plain-language buyer guide for people in the Redlands Coast considering chiropractic care. Covers AHPRA registration, what to ask at the first visit, and how to tell if care is working. Builds local authority for Cleveland, Thornlands, Victoria Point, Redland Bay, Capalaba, and the bay suburbs.
2Back pain: when to see a chiropractor and when to see a GP first
1,950 words. Answers one of the most frequently asked health questions in Google and AI search. Positions Cleveland Chiropractic as an honest, GP-aware practice, which is exactly the kind of content AI search engines preferentially cite.
3Chiropractic care during pregnancy: what to expect
1,800 words. A reassuring, fact-based article for expecting mothers in the Redlands. High local search volume, low competition, and a patient cohort where Cleveland Chiropractic's modified techniques are a genuine differentiator.
Why GEO Matters for Cleveland
The shift happening right now
Patients ask ChatGPT first
40%40% of people under 45 now use ChatGPT, Perplexity, or Google AI Overviews before a traditional Google search when looking for a local health service. If your clinic is not cited in those AI answers, you are invisible to a growing share of the market.
Most AI sessions end clickless
93%93% of queries that start in an AI search assistant never click through to a website. The answer happens inside the chat. Being the cited source is the new ranking, and it requires content written specifically for AI extraction.
What the GEO package does
Structured, citable answers
6Every new FAQ block and blog article is written in a clear question-plus-answer format that AI engines can lift verbatim. The answers are factual, sourced, and include Cleveland Chiropractic's brand and location naturally.
Schema-rich markup
4Chiropractor, FAQPage, and Article JSON-LD schema on every page signals to Google, ChatGPT, and Perplexity exactly who you are, where you are, and what you do. This is table stakes for AI search visibility.
30-Day Social Calendar
Three posts per week for four weeks. Every post is written to be publishable as-is. No drafting time required from the Cleveland team.
Content Pillars
- 1Credentials and trust (25%): Practitioner introductions, AHPRA registration check explainer, clinic history, team photos.
- 2Educational (40%): How-to videos, posture tips, when-to-see-a-GP content, myth-busting on common chiropractic questions.
- 3Local Redlands (20%): Suburbs served, local partnerships, community involvement, Queen Street Cleveland landmark posts.
- 4Behind the scenes (15%): Clinic walkthroughs, technique explainers (no patients), daily operations, Google Business Profile updates.
Posting Schedule
- ✓Monday: Educational carousel or reel
- ✓Wednesday: Practitioner or clinic feature
- ✓Friday: Local Redlands or community post
- ✓Weekly Google Business Profile post (local SEO boost)
- ✓Story content: 3 to 4 per week (polls, tips, behind scenes)
- ✓Monthly review with engagement data and refinement
Your Lead Pipeline
Every form submission from clevelandchiropractic.com.au now flows into the CAGM client portal. Here is what it looks like.
📥460 Leads All Time
Form submissions captured from the website since the portal integration went live. This is the cumulative pipeline of people who raised their hand for chiropractic care.
✅442 Contacted
Leads the Cleveland front desk has followed up on, marked in the portal as contacted. Strong follow-up rate overall.
⚠18 Still New
Leads sitting as uncontacted. Worth a look with the front desk team. First 5 minutes wins the booking, so any backlog here is a conversion opportunity lost.
What Happens Next
CAGM Will Do
- →Publish the homepage rewrite and headache page refresh
- →Publish the three new pillar blog articles
- →Deploy the Chiropractor and FAQPage schema markup
- →Publish the llms.txt file at the site root
- →Hand the 30-day social calendar to Neisha for scheduling
- →Continue Google Ads optimisation on the massage asset group
- →Next monthly review in the first week of May
We Need From Jake
- !Read-through and sign-off on the homepage and headache page rewrites
- !Two-sentence bio and AHPRA registration number for each practitioner
- !Recent team photos (clinic or headshot)
- !Update on the remedial massage pricing conversation with Sam
- !Confirmation on the Pracsuite online-only appointment URL
- !Clinic walkthrough photos or short video for social content
Any Questions Jake?
Everything in this review is in your client portal at clients.createandgrow.au. The GEO package and content deliverables will be published this week once you have had a chance to read through them.