Create and Grow Media | Definitive Contracting
01 / 14
Client Meeting

Google Ads Launch Crusher Hire

Two Search campaigns built around the Gold Coast as primary, Sydney as secondary. AUD 1,000 month one budget, closed-loop ROAS through the portal, ready to launch this week.

SEQ
Primary Geo
Live
Site Status
$1k
Month 1 Budget
2
Search Campaigns
hello@createandgrow.auAaron Stewart, Director | 14 May 2026
Create and Grow Media | Status
02 / 14
Where Things Stand

Site live, tracking wired, ready for paid traffic

Conversion infrastructure 95% live. Two conversion actions firing. Calculator engagement and qualified-lead offline import are the only remaining wiring before campaigns launch.

Live

Production site

Two crusher hire landing pages with the cost calculator, photo upload, and thank-you flow.

95%

Tracking wired

GTM, GA4, Google Ads all linked. Enhanced Conversions enabled. Consent Mode v2 banner live.

2 of 4

Conversion actions

Form Lead and Phone Call live. Calculator Engagement and Qualified Lead the only items left.

0

Leads in portal

Test data purged today. Clean slate ready for the first real paid lead from a Google Ad click.

Status: Site shipped 11 May, tracking finalised today, ready for paid launch on Friday 16 or Monday 19 May.
Production deploy: commits 4731f9c + 2d0cc42 live on Vercelcreateandgrow.au
Create and Grow Media | The 60 Second Plan
03 / 14
Strategy

Launch this week, scale on real data

Two Search campaigns to start. Performance Max waits until we have a learning signal and your customer list. No wasted spend on auto-targeting before we know who actually qualifies.

01Week 1, Launch

Sydney + SEQ Search live. Maximise Clicks bidding, manual CPC cap AUD 7. Two LPs, three ad groups per campaign.

02Weeks 2-3, Learn

Daily search-terms cleanup. RSA headline pinning once we have signal. Audience observation data accruing.

03Month 2, Scale

Switch to Maximise Conversions after 20 leads. Layer Performance Max. Upload your Customer Match list.

AUD 33
Daily Spend
$7
Max CPC Cap
30 days
Learning Window
Launch fast, learn fast, scale on real dataCrusher hire campaign phase plan
Create and Grow Media | Conversion Tracking
04 / 14
What We Measure

Four signals, every lead counted

Smart bidding optimises toward primary actions. Secondary actions are observation only. The offline import closes the loop so Google learns which clicks become real business, not just any form submit.

ActionTypeStatusValue AUD
Crusher Hire LeadPrimary, form submitLiveLiveVariable, calc savings
Phone CallSecondary, GA4 importLiveLive60
Calculator EngagementSecondary, GA4 importPendingPending5
Qualified Lead, offlinePrimary, manual CSV uploadTo createTo do500
Why this matters: The qualified-lead loop is what separates paying for clicks from paying for contractors who actually book.
Google Ads AW-18056080953, Crusher Hire Lead label B9Z-CK-0gKscELnc56FDFour signals, two primary, two secondary
Create and Grow Media | Portal Walkthrough
05 / 14
Your Portal

One login, every lead

Magic-link login. Dashboard shows ongoing projects and lead activity. Marking a lead Qualified is what feeds the conversion signal back to Google Ads.

First time login

  • 01
    Open clients.createandgrow.au
  • 02
    Enter aaron@definitivecontracting.com.au
  • 03
    Click the magic link in your inbox
  • 04
    Land on the Definitive dashboard
  • 05
    Sidebar, click Leads

Daily workflow

  • ●
    New, open the row, read calculator inputs + photos
  • ●
    Contacted, after first call or email
  • ●
    Qualified, project is real, quote sent
  • ●
    Converted, quote signed, crew mobilising
  • ●
    Closed, cold or not a fit
Closed-loop ROAS: Marking a lead Qualified pushes its Google Click ID back to Google Ads. The bidding model learns which clicks actually become real business.
clients.createandgrow.auAaron logs in, sees leads, marks qualified
Create and Grow Media | Budget Structure
06 / 14
Budget Allocation

South East Queensland first, Sydney supports

Gold Coast is the home base and the priority growth market. Sydney already has a strong organic pipeline from major-projects pedigree, so it gets a smaller paid spend.

CampaignGeoDailyMonthlyPriority
DC Search, SEQGold Coast, Brisbane, Logan, Ipswich, Sunshine Coast, TweedAUD 20AUD 600PrimaryPrimary
DC Search, Sydney NSWGreater Sydney, Newcastle, Wollongong, Central CoastAUD 13AUD 390SecondarySecondary
Total month oneCombined QLD + NSW reachAUD 33AUD 990Inside cap
Why no PMax yet: Performance Max waits for month two. PMax cannot learn under AUD 40 per day per campaign at our current spend.
SEQ primary, Sydney secondary. Maximise Clicks bidding.AUD 990 monthly, inside Aaron's AUD 1k cap
Create and Grow Media | SEQ Campaign
07 / 14
Campaign 1, Primary

Mobile Crusher Hire, South East Queensland

Three ad groups all pointing at the Gold Coast landing page. Phrase match only. The Cut M1 Truck Movements angle is your differentiator, paired with onsite recycling.

City modifier keywords

"crusher hire gold coast" "mobile crusher hire brisbane" "crusher hire logan" "crusher hire ipswich" "crusher hire sunshine coast" "crusher hire tweed" "concrete crushing brisbane" "onsite crushing gold coast"

Ad copy highlights

  • ✓
    Mobile Crusher Hire SEQ
  • ✓
    Cut M1 truck movements
  • ✓
    Crush onsite, reuse onsite
  • ✓
    20+ years SEQ experience
  • ✓
    Wet or dry crusher hire
  • ✓
    Komplet jaw + Krokodile shredder
  • ✓
    Crusher onsite in 48 hours
Question 1 for Aaron: Blocker, please confirm: is the Komplet fleet permanently SEQ-based, or does an SEQ job trigger Sydney mobilisation? Drives the 48-hour claim.
/get-a-quote/crusher-hire-gold-coastPhone 0488 534 757
Create and Grow Media | Sydney Campaign
08 / 14
Campaign 2, Secondary

Mobile Crusher Hire, Sydney NSW

Smaller daily budget because the Sydney market already has organic momentum from the WestConnex and NorthConnex pedigree. Paid ads to capture in-market intent on top.

Keywords, phrase match

"mobile crusher hire" "crusher hire" "crusher and screen hire" "jaw crusher hire" "crusher hire sydney" "concrete crushing sydney" "crusher hire newcastle" "crusher hire wollongong"

Ad copy highlights

  • ✓
    Mobile Crusher Hire Sydney
  • ✓
    Save 30 to 60 percent vs tip haul
  • ✓
    WestConnex and NorthConnex pedigree
  • ✓
    Tier 1 prequalified crews
  • ✓
    Komplet and Krokodile fleet
  • ✓
    Free crushing cost calculator
  • ✓
    24/7 breakdown response
Ad strategy: 15 headlines plus 4 descriptions per ad group. Pin nothing for the first 14 days, let Google find the best combinations.
/get-a-quote/crusher-hire-sydneyPhone 0401 343 691
Create and Grow Media | Account Extensions
09 / 14
Extensions Library

Built once, inherited everywhere

Account-level sitelinks, callouts, structured snippets and call extensions. Performance is tracked per asset so we know which extensions earn clicks.

10Sitelinks

Free cost calculator, Our crusher fleet, How it works, Materials we crush, Onsite vs tip haul, FAQ, Major projects (Sydney), About Definitive, Service areas, Call us now.

10Callouts

Komplet + Krokodile fleet, Wet or dry hire, 20+ years onsite crushing, 24/7 breakdown response, Tier 1 prequalified, Free cost calculator, Same-day quote, Rebar separation included.

3Structured Snippets

Services: concrete, asphalt, brick, natural rock, mixed C and D, green waste shredding. Types: mobile jaw, impact, shredder, screening plant. Service catalogue includes mobile plant repair.

2Call Extensions

SEQ 0488 534 757, Sydney 0401 343 691. Google forwarding numbers enabled, calls counted as conversions, business-hours schedule pending Aaron confirmation.

Built once at account level, both campaigns inheritSitelinks, callouts, snippets, call extensions
Create and Grow Media | Audience Strategy
10 / 14
Audience Plan

Eight audiences, covering the funnel

Build in GA4 today so they accrue membership now. Attached to campaigns as Observation only in month one. Top performers earn bid adjustments in month two.

All Visitors 30d

Awareness baseline. Exclusion list for prospecting.

Crusher LP Viewers

Consideration. Visited a crusher hire page.

Multi-Service Browsers

Consideration. 2+ sessions, 3+ pageviews.

Calculator Engagers

Intent. Ran the cost calculator. Warmest non-converters.

Phone Clickers

Intent. Tapped a call CTA, may have converted offline.

Form Starters

Intent. Started a form but did not submit. Retargeting candidates.

Converters 30d

Conversion. Exclude from prospecting so we do not re-acquire.

Converters all-time

Customer. Long-tail exclusion and lookalike seed.

Build today, observe for 30 days, target month twoGA4 audiences sync to Google Ads automatically
Create and Grow Media | Customer Match
11 / 14
B2B Power Move

Customer Match, Aaron's contact list

Aaron exports past clients and contractors. We upload to Google Ads as a Customer Match segment, the highest-quality B2B audience available. Powers a Similar segment for PMax prospecting.

EmailPhoneFirst NameLast NameCountryZip
aaron@example.com+61400000000AaronStewartAU4214
luke@example.com+61411111111LukeSmithAU4217
kaity@example.com+61422222222Kaity...AU4220
Formatting rules: Email lowercased. Phone E.164 (+61400 prefix). Country two-letter (AU). Zip four-digit. Only contacts who have given Definitive their details, no scraped lists.
Headers must start with a letter or underscore, max 256 charsMinimum 100 rows, B2B contacts only
Create and Grow Media | Questions for Aaron
12 / 14
Decisions Needed

Nine questions, ten minutes

The four on the left shape ad copy and campaign settings. The five on the right can be answered after launch and we adjust.

Launch blockers

  • 1
    SEQ fleet basing, genuine SEQ or Sydney-mobilised? Drives the 48-hour claim.
  • 2
    Minimum project size, hold the 300 tonne floor?
  • 3
    Qualification definitions, MQL, SQL and Won values
  • 4
    Phone routing, live answer versus voicemail after hours

Answer after launch

  • 5
    Indicative pricing in ads, recommend quote-only for month one
  • 6
    Customer Match list, target 100 plus rows this week
  • 7
    Brand defence campaign on Definitive Contracting, around AUD 5 per month
  • 8
    Google Business Profile, claimed for both Gold Coast and Sydney bases?
  • 9
    Response SLA, sets the auto-reply tone and call extension schedule
Launch gate: Questions 1, 2 and 4 must be confirmed before campaigns go live. Everything else we can launch with defaults and iterate.
Approve to launch, or send notes via the portalNine items, four are launch blockers
Create and Grow Media | Next 48 Hours
13 / 14
Action Plan

Next 48 hours, two parallel tracks

Josh builds and tests the campaigns. Aaron sets up billing and exports the contractor list. We sync Friday morning for the go-live sign-off.

Josh, this week

  • Publish GTM workspace
  • Mark calculator_complete as Key Event in GA4
  • Import Calculator Engagement conversion in Google Ads
  • Create Qualified Lead offline action
  • Build 8 GA4 audiences for observation
  • Apply Aaron's answers to ad copy
  • Build both Search campaigns, paused
  • Quality review, then unpause

Aaron, this week

  • Add payment method in Google Ads, confirm AUD 1k cap
  • Export contractor and past-client CSV
  • Log in to clients.createandgrow.au
  • Confirm SEQ fleet basing (Q1)
  • Confirm phone routing schedule (Q4)
  • Optional, film 30s crusher walkaround for PMax in month two
Go live: Launch trigger, all four conditions: both campaigns built, Aaron's answers applied, billing confirmed, GTM workspace published. Recommend AEST morning launch, avoid late Friday.
Friday 16 May or Monday 19 May go-liveTwo campaigns, built paused, unpaused after review
Create and Grow Media | Definitive Contracting
14 / 14
Ready When You Are

The plan is built, let's go live

Site live, tracking wired, campaigns written. Approve the plan, set the billing, and we launch this week.

definitivecontracting.com.au
clients.createandgrow.au
Account Lead
Josh Higgins, Create and Grow Media
Email
josh@createandgrow.au
Phone
+61 460 973 948
Meeting
14 May 2026, 8:00am AEST
14 May 2026hello@createandgrow.au