Create & Grow Media | Create & Grow Academy
01 / 14
Client Meeting

Dip Bathhouse x CAGM

Client Portal Demo, Academy Preview, Pre and Post Launch Marketing Strategy

5
Active Projects
0
North BNE Competitors
4.4x
AI Citation Conversion
6
BNE Bathhouses Total
hello@createandgrow.auTuesday 24 March 2026 | 11:00 AM AEST
Create & Grow Media
02 / 14
Who We Are

Your Digital Growth Partner

Brisbane digital marketing agency. Custom technology, performance marketing, and measurable growth for local businesses since late 2021.

🎯Performance Marketing

Google Ads, Meta Ads, SEO, email marketing. Data-driven campaigns that deliver measurable ROI for local businesses.

💻Custom Technology

Client Portal, AI assistant (Friday), content calendar, automated reporting. Built in-house, not outsourced templates.

📚Education (Academy)

Courses, free tools, 27+ blog articles. We teach what we do so you understand the strategy behind every decision.

6
Active Clients
2
Bathhouse Clients
QLD + NSW
Coverage
createandgrow.auhello@createandgrow.au
Create & Grow Media | Client Portal
03 / 14
Live Demo

Your Client Portal

One login. Every project. Real-time visibility across everything we manage for you.

clients.createandgrow.au

📊Dashboard

Personalised home screen. Project stages, performance snapshot, upcoming meetings, activity feed, AI-generated insights.

📈Analytics + Reports

Real-time GA4, Search Console, Google Ads, and social media data. Interactive charts, trend lines, scheduled reports.

✅Tasks + Approvals

See what CAGM is working on. Approve deliverables, track progress, undo actions. No email back and forth.

📁Files + Drive

Upload brand assets, venue photos, documents directly to your Google Drive folder. No more email attachments.

💳Billing

View invoices, pay online, download PDFs. Full transparency on every dollar spent. HubSpot Quotes integration.

🤖Friday AI

Built-in AI assistant. Ask questions about your project, get instant answers. Available 24/7 inside your portal.

Custom-built with Next.js 16, Supabase, NextAuth v5clients.createandgrow.au
Create & Grow Academy
04 / 14
Education Platform

Create & Grow Academy

We teach what we do. So you always understand the strategy behind our work.

Branding Blueprint Course

  • 7-module course built by Neisha. Directly relevant to the brand journey she delivered for Dip Bathhouse. From brand strategy through to visual identity, positioning, and launch.
  • $497 Self-Paced
  • $997 Guided

Free Resources

  • ✓
    Brand Readiness Quiz (interactive, 70% conversion)
  • ✓
    Local SEO Checklist
  • ✓
    Marketing Budget Calculator (3-step input, animated results)
  • ✓
    AI Prompt Library for business owners
  • ✓
    27 blog articles (1000+ words each)
academy.createandgrow.auNext.js 16, Tailwind v4, Framer Motion
Dip Bathhouse | Active Client
05 / 14
Your Projects

Dip Bathhouse: Active Projects

ABN 55 683 503 139 | Eatons Hill, QLD 4037 | Sauna and Steam

Branding

Complete

Full brand identity delivered by Neisha. Evergreen palette, logo suite, brand guidelines, visual system. Approved and signed off.

Website

Active

Build in progress. Upgrading from Coming Soon to full site: Home, About, Services, Book Now (Fresha), Gallery, Contact, Blog.

Social Media

Active

Strategy and content creation underway. Instagram @dipbathhouse (Sauna and Steam). Behind-the-scenes, facility teasers planned.

SEO

Active

Keyword research started. Targeting "bathhouse Brisbane", "sauna north Brisbane", "steam room near me". Blog pipeline being built.

Email Marketing

Scoping

Fresha integration scoped. Nurture sequences being drafted: waitlist, post-visit, and re-engagement. Email platform under review.

Google Ads

Post-Launch

Ready to activate on launch day. High-intent search ads for "bathhouse Brisbane", "sauna near me". $1,000/mo Phase 1 budget.

Dip Bathhouse PTY LTDInstagram: @dipbathhouse
Create & Grow Media | Market Research
06 / 14
Competitive Analysis

Brisbane Bathhouse Market

6 competitors mapped. Zero in outer North Brisbane. Your geographic gap is massive.

CompetitorLocationFrom PricePositioningThreat Level
The BathhouseAlbion (Inner North)$59+Luxury European, premium spaMediumMedium
SoakCentral Brisbane$39+Rooftop, affordable wellnessMediumMedium
Contro WellnessInner Brisbane$45 to $60Mediterranean, private roomsLowLow
VikasatiInner Brisbane$44Wellness/gym hybridLowLow
Muse Bath HouseLoganholme (South)$150 packagesCrystal/spiritual, luxuryLowLow
EvergreenInner Brisbane$25Korean, women-onlyLowLow
Key Insight: Zero bathhouses in outer North Brisbane. Dip Bathhouse at Eatons Hill has no direct competitor within a 20km radius. The nearest is The Bathhouse in Albion. "Sauna and Steam" positioning is unique; most competitors focus on bathing pools, crystal healing, or massage packages.
Research conducted March 2026Muse Bath House is also a CAGM client
Create & Grow Media | Strategy
07 / 14
Before Opening Day

Pre-Launch Strategy

Build authority, capture leads, and create anticipation before doors open.

Immediate Actions

  • 1
    Google Business Profile: Set up now, optimise for "bathhouse Eatons Hill", start collecting reviews from friends and family on launch day
  • 2
    Instagram + TikTok: Behind-the-scenes build-out, facility tours, countdown content. TikTok has 6% avg engagement (highest of any platform)
  • 3
    Website: Full build with services, booking (Fresha embed), gallery, blog. Mobile-first, premium feel, evergreen brand
  • 4
    Email waitlist: Capture leads now via website. 5-email nurture sequence before opening
  • 5
    Local directories: True Local, Yellow Pages, Yelp. Consistent NAP (name, address, phone) everywhere

Content to Produce Now

Founder Story

Why Dip Bathhouse exists. The vision, the inspiration, the "why Eatons Hill". This becomes your most-shared content piece.

"What is a Bathhouse?"

Educational content targeting the 70% of Brisbane who have never visited one. Answers the exact query people ask Google and ChatGPT.

Behind the Scenes

Build-out photos and videos. People love watching a venue come together. Instagram Reels and TikTok format.

Create & Grow MediaPre-Launch Phase
Create & Grow Media | Strategy
08 / 14
After Opening Day

Post-Launch Growth

Phase 1: Launch Month ($1,000/mo)

Google Search Ads

85%

High-intent keywords: "bathhouse Brisbane", "sauna near me", "steam room Eatons Hill". Expected CPC $5 to $15. This is the fastest path to bookings.

Meta Retargeting

15%

Retarget website visitors who did not book. Show them facility images, reviews, and booking CTAs on Instagram and Facebook.

Phase 2: Growth, Month 3+ ($3,000/mo)

Google Expanded

67%

Expand to broader wellness keywords, competitor brand terms, and display ads. Review generation campaign to build social proof.

Meta Full Funnel

33%

Awareness campaigns plus retargeting. Lookalike audiences from existing customers. Video content (facility tours, testimonials).

Review Strategy: From day one, every customer gets a follow-up requesting a Google review. Target 50+ reviews in the first 3 months. Reviews are the single biggest local SEO ranking factor.
All budgets ex-GST, AUDBudget phases are recommendations, not locked in
Create & Grow Media | Email
09 / 14
Fresha Integration

Email Marketing with Fresha

Email Sequences

Fresha handles transactional emails (booking confirmations, reminders). Marketing sequences run separately via Mailchimp or Klaviyo.

Lead Scoring

Books appointment

+100

Strongest buying signal; triggers VIP follow-up.

Visits pricing page

+20

High intent; actively comparing options.

Visits booking page

+15

Near-conversion; one step from purchasing.

Downloads resource

+10

Engaged lead exploring your content.

Clicks email link

+5

Active subscriber; responding to campaigns.

Opens email

+2

Passive interest; brand awareness building.

ACMA compliant: ABN, address, unsubscribe link requiredABN 55 683 503 139
Create & Grow Media | SEO
10 / 14
Content Strategy

SEO + Blog Strategy

Content Pillars

40%
Educate: Wellness tips, bathing culture explainers, seasonal self-care guides, "what is a bathhouse" content
25%
Showcase: Facility features, experience walkthroughs, before/after build-out, service deep-dives
20%
Connect: Founder story, community involvement, staff profiles, customer stories
15%
Convert: Booking CTAs, gift card promotions, opening specials, seasonal offers

Target Keywords

  • ✓
    2 blog posts per month (2,000+ words each)
  • ✓
    Each post repurposed into 10+ social media pieces
  • ✓
    FAQ schema markup for AI search visibility
  • ✓
    Internal linking strategy across all posts

"bathhouse Brisbane" | "bathhouse north Brisbane"
"sauna near me" | "steam room Brisbane"
"spa experience Brisbane" | "wellness retreat Brisbane"
"bathhouse etiquette Australia"
"benefits of cold plunge" | "infrared sauna benefits"
"best bathhouse Brisbane 2026"

Create & Grow Media2 posts/month, 10+ repurposed pieces each
Create & Grow Media | GEO
11 / 14
First Mover in AU

Generative Engine Optimisation

93% of AI search sessions end without a website click. The businesses that get cited by ChatGPT and Google AI Overviews win.

93%

AI Sessions End Clickless

Most people never visit a website after asking ChatGPT. If you are not cited in the AI answer, you do not exist.

4.4x

Higher Conversion Rate

Users who arrive via AI citation convert at 4.4x the rate of traditional organic search. Quality over quantity.

28%

More Citations for Fresh Content

Content updated within 2 months earns 28% more AI citations. Fresh, specific, data-rich content wins.

What this means for Dip: Publish answers to the exact questions people ask AI about bathhouses. "What is a bathhouse?", "Best spas in Brisbane 2026", "Bathhouse etiquette Australia". Include real data (water temperatures, session durations, pricing). CAGM is one of the first agencies in Australia offering GEO as a service.
CAGM is a first mover in GEO services in Australiacreateandgrow.au/services/geo
Create & Grow Media | Website
12 / 14
Website Build

Website Runthrough

What We Are Building

  • 1
    Home: Hero, services overview, booking CTA, social proof
  • 2
    About: Founder story, mission, team, why Eatons Hill
  • 3
    Services: Sauna, steam, pricing, what to expect guide
  • 4
    Book Now: Fresha embed or direct booking link
  • 5
    Gallery: Facility photos, ambiance shots, video tours
  • 6
    Contact: Form, map, hours, phone number
  • 7
    Blog: SEO content hub (2 posts/month)

Design Requirements

Evergreen Brand

Dark green palette from Neisha's branding work. Natural, grounded, premium. Not spa-generic. Matches the "DIP" brand positioning: contemporary, urban, accessible.

Mobile-First

70%+ of local searches happen on mobile. Every page must be flawless on iPhone and Android. Fast loading, touch-friendly booking.

Booking Integration

Fresha widget embedded for booking. No friction between "I want to go" and "I have booked". Reduce steps to convert.

Decision needed today: Confirm final service menu and pricing so we can build the Services page and connect Fresha properly.
Create & Grow Mediadipbathhouse.com.au
Create & Grow Media
13 / 14
Action Items

Next Steps + Timeline

CAGM Will Do

  • →
    Set up Dip Bathhouse portal account
  • →
    Create Google Business Profile
  • →
    Set up Fresha business profile
  • →
    Continue website build (full site)
  • →
    Draft email waitlist sequence (5 emails)
  • →
    Publish first 2 blog posts (educational)
  • →
    Set up GA4 + Search Console
  • →
    Connect all reporting to your portal

We Need From You

  • !
    Portal login email address
  • !
    Build-out photos for social content
  • !
    Confirmed service menu and pricing
  • !
    Confirmed opening date or target window
  • !
    Review and approve brand guidelines
  • !
    Business address for email compliance
  • !
    Access to Instagram and social logins
WhenWhat Happens
This weekPortal access live, Google Business Profile created, Fresha setup started
Next 2 weeksWebsite build continues, first blog posts published, email sequences drafted
2 to 4 weeks before launchRamp social content, activate email waitlist, all directory listings live
Launch dayGoogle Ads go live ($1,000/mo), review generation starts, launch announcement email
Create & Grow Mediahello@createandgrow.au
Create & Grow Media | Create & Grow Academy
14 / 14
Thank You

Let's Grow Dip Bathhouse

We are building something premium for North Brisbane. No competition in your backyard. The strategy is locked in. Let's execute.

clients.createandgrow.au
academy.createandgrow.au
Website
createandgrow.au
Email
hello@createandgrow.au
Location
Brisbane, Australia
Create & Grow Media | Create & Grow Academyhello@createandgrow.au